Red Bull Next
The purpose of this campaign was to invite teenagers across Canada to come up with what should be the next Red Bull sponsored event.

For the pre-launch, brand ambassadors gave out t-shirts with our fake websites' urls in high schools and colleges. All our fake websites directed to a Red Bull Next countdown page.

Then for the launch, the teens were asked to create and promote their event ideas using social network sites. The event with the most votes would get organized by Red Bull in their city.

Pre-Launch (15 days)

Big Wheel and Wieners Race Challenge




Raccoon Suit Midnight Dumpster Madness




Garbage Pail French Fry Balancing Act Contest




Fake websites


Launch


Agency
Sid Lee